The Discipline Of Momentum: What Separates Enduring Companies From The Rest
Part 1
During my tenure as CEO at Sonic, spanning three decades of unprecedented change and opportunity, we experienced exponential growth by continually ...
Adding Digital Horsepower To Our Flywheel: Integrated Customer Engagement
Part 2
Throughout the first decade of this new century, I (Cliff) became intrigued by how technology and data could be leveraged to learn more about Sonic’s ...
Bricks And Clicks Epilogue: Losing Momentum
Part 3
Momentum is never permanent; it has to be continually renewed to keep the flywheel turning as conditions change… without abandoning the value ...
Fortune Favors The Prepared: Building A Winning Brand Strategy In The Digital Age
Brand building is fundamental to the value-creation and growth strategy of any commercial enterprise of scale. It involves establishing and ...
Success Can Be Dangerous: Lessons From Sonic’s Former CEO
But there is a potential problem that occurs when companies become so enamored with technology that they forget why they are using it. The goal isn’t ...
AI: Accelerating Momentum By Any Other Name
AI isn’t a reset. It’s the next leg of the data-driven journey you’ve been navigating for decades—and potentially the most consequential yet.
Most ...
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