The Discipline Of Momentum: What Separates Enduring Companies From The Rest
Part 1
During my tenure as CEO at Sonic, spanning three decades of unprecedented change and opportunity, we experienced exponential growth by continually ...
Adding Digital Horsepower To Our Flywheel: Integrated Customer Engagement
Part 2
Throughout the first decade of this new century, I (Cliff) became intrigued by how technology and data could be leveraged to learn more about Sonic’s ...
Bricks And Clicks Epilogue: Losing Momentum
Part 3
Momentum is never permanent; it has to be continually renewed to keep the flywheel turning as conditions change… without abandoning the value ...
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